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Desigual has been characterized by its distinct, optimistic and colourful designs. La Vida es Chula is their motto and way of understanding fashion and life. A manifestation on how to face the world each day, reflected in a fresh and original way of dressing. In 1983 the twenty year old Thomas Meyer of Swiss origin, envisaged a future in which people were able to dress in a fun, inspirational and affordable way. The following year, the company he founded was named "Desigual", accompanied by the slogan: "it's not the same". It became associated with clothes and accessories characterised by prints and colours and joyous vitality. For stylish men, women and kids.